Write the way you talk to your clients

This is the text as it was typed. The page is built from it when it is saved.

At the chair, you never hesitate. You explain a treatment in three sentences, you answer the same
question for the hundredth time with a smile, and your client leaves knowing exactly what to
expect. Then you open a website editor and everything gets complicated: blocks, columns,
settings, an "Update" button that updates nothing.

cerise's editor starts from the other end. **You write, it formats.**

## Shortcuts you already know

There is nothing to learn. The moves are the ones of a slightly careful text message:

- Type `## ` at the start of a line: it becomes a subheading.
- Type `- `: you start a list.
- Type `> `: you quote a client (with her permission).
- `Ctrl` + `B` makes text **bold**, `Ctrl` + `I` makes it *italic*.

The text stays clean. There is no colour to pick and no font size to set: the page takes care of
that, the same way on every post.

## One page, one idea

A good salon post answers one question. "How long does a set take?" "What should I bring?" "Why
this price?" Write the question as the title and answer it below, the way you would out loud. If
a second question comes up, it deserves its own post.

<Callout type="astuce">
Read your text out loud before you publish. If you would not say it to a client, do not write it.
</Callout>

## And if you want to see the code?

One button switches the editor to source mode. There you see the raw text, in markdown: hashes
for headings, dashes for lists, asterisks for bold. It is the same text, written another way.
You can switch back and forth without losing anything.

## Try it now

Sign in with the visitor account shown on the sign-in page, open a post and write. When you press
**Publish**, a message tells you it is a demo: nothing is saved, so nothing can break.